Resources

The AEO field guide.

How AI search decides who gets recommended, and what to do about it. Written to be the kind of answer an engine would quote.

GuideJun 18, 2026

What AEO actually is, and why SEO alone won't save you

Answer Engine Optimisation is not a rebrand of SEO. It is a different surface, a different ranking, and a different unit of traffic. Here is how to think about it.

Read the guide

Playbook

The prompts every brand should be tracking

You cannot improve an answer you never read. These are the prompt patterns that decide whether a model recommends you, with a way to build your own list.

5 min read

Technical

FAQPage schema that AI actually quotes

Structured data is one of the few levers you fully control. Done right, it hands a model a ready-made answer. Here is the shape that gets pulled.

4 min read

Reading about it is step zero.

See where a brand actually stands in AI answers right now. Free, no signup.

Run a free check