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PlaybookJun 11, 20265 min read
The prompts every brand should be tracking
You cannot improve an answer you never read. These are the prompt patterns that decide whether a model recommends you, with a way to build your own list.
Most brands track a handful of vanity prompts: their own name, their tagline, maybe a feature. Those tell you nothing. The prompts that move revenue are the ones a buyer types when they have a problem and no loyalty yet.
Five patterns that decide the sale
- Best X for Y: "best project management tool for agencies". The shortlist prompt. This is where you are named or you are not.
- X vs Y: "Notion vs Coda". The model picks a side, or hedges. Either way you want to be in the comparison.
- Alternatives to X: "alternatives to HubSpot". If a competitor owns the category, this is how you get into the room.
- How much does X cost: pricing prompts pull structured data and reviews. Missing pricing schema means missing the answer.
- Is X good for Z: use-case prompts where a model decides if you fit a specific buyer.
Build the list in an afternoon
Read your own sales calls and support tickets. The questions buyers ask a human are the questions they now ask a model. Turn each into the patterns above, run them, and you have a tracking list that maps to real demand instead of guesses.